Coordinated over 10 ad sales for Ford Motor Company’s Lincoln Automotive brand with companies including Amazon, Hulu, the New York Times, and Hearst. 

Analyzed competitor digital strategy trends and recommended pivots to the Ford team. 

Built this student-run PR firm that served socially conscious businesses, artists, and nonprofits by uplifting their messaging through full-service publicity capabilities.   

Instituted internal operations and communications methods, which improved workflow efficiency and alleviated the need to hire more employees. 

Executed business growth initiatives, which generated a roster of 5 clients. 

Managed 12 employees in a startup environment. 

Managed a staff of 20 writers.

Edited and creative directed the magazine editorials, web copy, and blog content.

Committed to weekly mentorship of children in South Central LA. 

Strategized external messaging and branding as AD of PR.  

Conducted B2B research with over 60 Mazda Motor Company dealerships about their satisfaction with EWI, resulting in around 5 product improvements and a few rectified client relationships. 

Executed case studies on the state and future of the experiential marketing industry.

Grew the luxury apparel brand’s website clickthrough rate (CTR) by 50% through social media planning, 3 successful influencer relations outreach initiatives, and email marketing.

Launched an email marketing campaign, which reached about 100 subscribers and contributed to increased CTR.

Advised an Israeli biomedical startup about integrating into the US marketplace. 

Pushed a collaborative effort to raise over $10 thousand for future programming.

Established 2 new press relationships, while maintaining the firm’s prior media relations.

Increased positive press coverage of Facebook in local media by around 10%. 

Managed client WordPress websites.

Creatively marketed for fashion clients in a showroom setting.

Drafted promotional email ideas for clients.